lecture 6 Production

Production and Outcomes, Influences and Reactions

Interpretation - How do illustrators amplify the meaning within a message? most would say that illustrators use the ideas and spirit of their time to decipher and interpreter message's and content.

A good example of illustrators using their time is when reflecting their time and era into their work would be Little Red Riding Hood and the wolf, where the wolf is in grandmas bed dresses as grandma, this is quite an iconic scene and has been used throughout the decades.

this has been drawn by many different creative and has been used in other areas like photography and graphic design.

All these representations of the same scene are all completely different as they have small changes to make them coherent to the right time. the older looking illustrations can easily be places in the 19th and early 20th century as they have a real feel about them, they look as though they have been drawn first hand and to scale to make the scene come to life, while the more colourful looking images can be placed in the late 20th and 21st century as they are smooth and represent cartoons for either children or just as a stand alone illustration.
As i said before though these concepts have been used in other medias across the creative study areas.





Delivery (clients and illustrators)

What are the platforms which illustrators use for appropriate formats and context for their work?
Choosing from a selection of platforms, illustrators are for appropriate uses bringing relevance to the topic via the creative work.

There are a number of platforms in which an illustrator is placed and selected from regarding their work style, such as Editorial which would involve magazines, journals, etc. Publishing which involves printed media including, books, posters, etc. Online animation and comic strips. Advertising and Branding which could be anything in all platforms. Textiles and Fashion, fabric design, wallpapers, etc. And Installation and Interventions which include retail and architecture.

Following on from the previous principle i would like to explore the Advertising and Branding which i find the most interesting as all the different medias can criss cross and use the same ideas with different outcomes, such as illustrations which can be interprited to become a photograph for a fashion shoot or a theme for a magazine article, it could even become a theme for an advertising brand for a company who would use it to sell their product. an example of this would be again like the previous principle Little Red Riding Hood which has been used for a number of different formats and media styles.

Here is an image which is a photographic representation of Red Riding Hood which has been used for an editorial concept and theme to advertise and promote the magazine Vogue.

I think this has been used to create a cover full of depth and meaning which can be interprited as the viewer or reader sees it, untill they read the article to find out what the image is there for.

Lecture 4 RVJ

Reflective Visual Journal


The RVJ is an indispensable tool for visual creativeness, a portable lab for all developing thinking, a good way of connecting hand and brain working with a range of materials and approaches. The main uses are to Collect, Organise, Develop, Edit, Refine and Evaluate.

Drawing gives you a physical connection to the work you are doing while giving you a good base to work through ideas and develop your thinking. instead of thinking of ideas and trying to remember them later on you can just write down and sketch out what you are thinking giving you both a description of the idea and a visual diagram to look and encourage more ideas for development. For me drawing through my ideas is quite engaging and gives me a good start on what to do next or where to go next with my ideas.
Leonardo Da Vinci had a good idea of thinking on the page so to speak, with diagrams of his machines which he drew he would draw them on a sheet of paper when he thought of his ideas. This is a good way of expressing your ideas through drawings.
When drawing most people will shun their work and wont use half of the ideas they come up with as our work is limited by our own self consciousness, but this is letting your inner critic take over and have judgement over your work instead of letting yourself flow and produce ideas out of your creativeness, drawing isn’t just about putting pen to paper, there is a range of materials to use when creating art.

random sketchbook drawings


Reflection
When it comes to reflecting on your work, the RVJ is a good workspace for visual thinking and for creative processing. The RVJ challenges the mind, it engages you with questions, it evaluates your work, challenges your work and compares it with previous work, while provides contrast and organising.
While reflecting on your work your main focus is too look through your book and write about what you did, how well you did it, does it work, why you chose to do that and could it be better.
What you need most is good visual language and to understand your work, to annotate your work is the most important as without annotation images and sketches can be boring and can pass as just an image or a random sketch with no meaning or purpose. there needs to be linking of images and description to give a good focus point and meaning to all the images.

reflection image from google