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Tuesday, 11 January 2011

lecture 9 The Production of Graphic Work


The History of Production

There have been a number of key developments throughout the history of graphic image, but the ten which i find have the main focus of them all are;


  • The invention of paper in China by Ts'ai Lun,
  • Diamond Sutra, first printed book, in China,
  • First American press established by Stephen Daye at Harvard College,
  • The first paperback books produced by Tauchnitz Verlag, Germany,
  • The first colour photograph by Clerk Maxwell,
  • The invention of both the Linograph machine by Ottmar Mergenthaler and the Monograph machine by Tolbert Lanston,
  • Nearer the present the Adobe systems were founded,
  • The CD-ROM was invented Parke Lightbrown creates a program that runs from a PC based compact disc,
  • The first www web browser was invented by NCSA,
  • Internet explorer was released by Microsoft.


I find these key points in history more significant than the rest as they are innovations in technology and the time, they made way for other similar projects and inventions, they were the starting points for today’s graphic work.
Without these key moments in our history we would be living in a different world, or maybe someone else would have stumbled upon these important inventions and things would have turned out the same.




Neville Brody is my favorite expert becasue he is revolutionairy and conventional at the same time. he has been in art for about four decades and has worked with a number of people not just artists but musicians and publishers.
He has designed album covers for musical artists and bands from the 80s and 90s and has worked with magazines such as The Face and The Arena as well as newspapers like The Times, The Observer and The Gardian.
His early work was heavly influenced by Punk Rock which was taking over when he was younger, some people said his work was uncommercial for the time and was missunderstood, but he carried on with the concepts he had and got into pop art and Dadiism.
Later on in his carreer and to the present he is one of the co-founders of the Fontsworks in London and has designed a few notable fonts for them, one of which was used for The Times newspaper.
The thing i find the most interesting though is that he can use what he has and put it all together without coiming up with a image that doesnt work or a terrible idea, a good example of the good ideas he had was with the Fuse project which was an influencial fusion between Magazine design Graphic design and Typeface design, and thats the reason i think he is the best expert.