lecture 3

Tone of Voice

Web capture from Virgin at Home

Have words and images got a tone of voice? For me i would say yes as words can have different meanings and can be portrayed in different lights. it can also be seen as a wordless message if there is an image involved because images can be seen as something else when looking closer into the image and finding alternate meanings, which brings the relevance of the image to the front. Tone can also be made clear by colour, having bright colours to highlight certain things and dark colours to draw the eye.

This website uses soft bright colours to give a calm feeling and not to scare off the viewer with harsh colours.

Katy Perry on the cover of Rolling Stone Magazine!

Zac Efron on the cover of Rolling Stone Magazine

For most women the first thing they will look at is the left hand cover of Zac Efron, and for men they will look at the right cover of Katy Perry both for obvious reasons. This is Visual Hierarchy, where the image draws you first, this is what magazine publishers have to decide on when choosing the cover, who will it appeal to most depending on the article, what do we want the reader to look at first.
This is also used in everyday life, in situations such as danger signs which are usually red to warn and inform. Other examples of this are websites where contrast is essential to the design of the pages in order to stand out and attract the viewers and readers. Graphic designers create visual hierarchy using size, color, contrast, texture, shape, position, and orientation.
what I like about this is that you can see the target market as soon as you set your eyes on the pictures and colour.
Targeting certain markets requires the designer to know how to use tone of voice to attract their viewers and not turn them away! For when you come certain things you will get an initial response to that object/image, and decide on that whether to continue in reading/viewing.

Visual Hierarchy
What do you see or read first? This is used in page design to help the viewer process information. Visual Hierarchy is the order that most people will see and identify objects.